FOR IMMEDIATE RELEASE

‘Poledancers’ To Target Growing Audience of Mobile Video Users

Toronto, ON – September 26, 2006 – Toronto-based Generator Productions, a leading producer of multi-platform original content, today announced the launch of their latest made-for-mobile video content series, ‘Poledancers’.  Having debuted on August 7, 2006 on select wireless networks across the Canada, ‘Poledancers’ is set to target the growing audience of video-enabled cellular and mobile device users by taking advantage of the current pole dancing exercise craze across Canada.

Following the success of Generator Production’s first original mobile video content launch last year, which features weekly video horoscopes distributed across mobile carrier networks, the company has developed the new original segments to expand their roster of made-for-mobile video content.  “Based on our experience gained working in this medium, we are extremely excited about building on our initial success with such compelling new original content,” said Barry Marcus, Director of Development for Generator Productions.  “With mobile video still in its infancy in Canada, we are looking to tap into this market by producing original content that meets consumer demand while providing advertisers a vehicle to tap into this desirable market.”

Capitalizing on the latest exercise trend, the ‘Poledancers’ series features two new pole dancing video segments per week, each up to two minutes in length, that can be downloaded to cellular phones or mobile devices that are video-enabled.  Generator created the series utilizing production methods special to mobile content.  Each video download will be approximately 2-minutes in length and will feature angles tailored for the ultra small screen.  The cost of each video download will be two dollars plus applicable downloading fees.

“While we know the content is risqué in nature, we are pleased with the way we’ve handled the subject matter,” said Marcus. “The mobile format opens the doors to various themes and topics for production.  Our mandate is to develop the right content that meets demand by making it entertaining, mobile friendly, easy-to-use and affordable.”

To enhance the overall viewing experience, original music tracks for the series are provided by Handlebar Music based in Toronto, Ontario.

About Generator Productions

Established in 1997, Generator Productions is a Multi-Platform Original Content Production company that offers complete in-house production services to create engaging content, from commercials and corporate videos to episodic television and shorts, for television, mobile, and direct-to-client distribution.  With over 300 half-hours of programming broadcast on all the major Canadian Television Networks, Generator focuses on offering production services to Independent Producers, the production of original series, and specialized branded programming.  In 2005 Generator expanded to include original mobile phone content, currently being one of the only Canadian Producers to create and distribute made-for-mobile video content.

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For more information or to book an interview, please contact:

Steve H. Kim, skim@incontextonline.com (604.683.4833)

Tamara Marcus, tamara@generatorfilms.com (416.596.8810)

Note to Editors/Reporters: Generator mobile backgrounder, demo clips and stats sheet available upon request.